Rugga...
An ad for Canturbury (or any other rugby related brand) in homage to those tough chaps who put their bodies on the line, week in, week out. The idea was to use the remnants of 80 minutes of hardened battle to create illustrations, we're talking used bandages (bloodied), grass stained kits, used electrical tape and other such items.
Go on. You've earned it!
Here are a few executions from a campaign we did for Ginsters.
It's hard work being a man... You've got to deal with lots of 'man stuff', therefore, every now and again, you deserve some meat wrapped in puff pastry. There were some rather LOL-tastic TV scripts that went with these, but they never saw the light of day.
bike thief kit.
Free media Kryptonite bike lock idea.
To highlight the fact it's impossible to cut through a Kryptonite bike lock we created the 'bike thief kit' (not available at any good online retailers)
It consisted of a spare wheel, seat post and bolt cutters in one easy to carry package.
We offered the product for sale on ebay with one warning to potential customers; The bike thief kit doesn't work on Kryptonite locks.
Ladbrokes Casino - Tactical
Tactical ad which ran in The Sun and urged the ONE guy who complained and subsequently got the Ladbrokescasino.com telly ads banned... The Louse!
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